Women Empowerment4evr Carma

“In nature, females are the spawn of life and are inherently superior in their capabilities, empathy, instinct, and chemistry. Women are the vessels of our creation and they are our first teachers, our first bond, and the fundamental basis of who we are. Enabling full resiliency for women to achieve maximum economic and social potential throughout all communities elevates households, strengthens businesses, and achieves solidarity among communities. Our portfolio selects innovative solutions that harnesses and maximizes that potential with women-centric for-profit business models.”

4Evr Carma is a joint venture with WE Recycle out of Hyderabad, India to produce an elegant line of accessories upcycled from waste materials created by using dozens of women from the poorest regions (“slums”)… transforming lives and communities.

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Renu Rao, Co-Founder & CEO of WE Recycle

Founder Story

“WE Recycle was born from my desire to use my education in design from the Cranbook Academy of Art in Michigan to remove waste from our environment and upcycle them into beautiful, high quality, and customized products while empowering underserved women in the “slums” of Hyderabad, India to earn premium wages and uplift their families.  I started this journey 23 years ago, and since then, 19 of my employees have put their kids through university though their income at WE Recycle.  I established a local brick and mortar storefront decades ago that sells the majority of our products, but we are now teaming up with 4Evr Carma in order to scale our operations and provide women in communities all over the world the opportunity to use their hearts, minds, and souls to start a new chapter in life that reflects their personal strife, struggles, accomplishments, and culture while becoming part of a global movement towards achieving total economic and social resilience…just as my team has in India.

4Evr Carma’s idea to start working with trauma centers that are rehabilitating women is exactly the dream I have for this business and the impact on the lives that I want to make.  4Evr Carma is more than just a passion for me, it’s an inspiration I want to share with the masses all over the world.  This is a sound business that can grow immensely with the right entrepreneurs – the resources to make products are endless and we are only limited by our own creativity.  I hope societies will see this as an opportunity as the way I have over the past 20 years.  It’s been a truly amazing journey thus far and women can use what we have done to bring themselves into the light and have a sense of pride.

Description and Compelling Attributes

4EvrCARMA brings innovative and successful WeRecycle solution from southern part of India that has amazing blend of three sustainability elements in its business model: recycling of common waste (plastics, paper, glass), economic & cultural empowerment of most disadvantaged women in the society, and monetization of creative innate talent of individuals. It recycles the waste by converting them into attractive premium-priced uniquely designed line of accessory products for residential, office and event segments. All that is done with a technology setup that is low-tech and easy to train and onboard those with no formal education or prior job experiences. The whole business model is centered around the women who comes from the most challenging circumstances (e.g., abuse, trauma, drugs, abandonment), and run & managed by women in key roles. 4EvrCARMA is further enhancing the business model to enable it for exponential scaling potential, with first focus in USA where it creates opportunities for many business entities (e.g., treatment & rehabilitation centers) where treated individuals lack employment pathways and at the same time entities themselves lack non-aid revenue sources for needed capacity growth.


The overall model’s capital-light, low complexity, and technology barriers make it very attractive for easy replication and fit with dozens of entities operating in the wide spectrum of women’s causes, addiction treatment and rehabilitation, skills development and environmental sustainability.


Imagine the state of our society where stigma of past-addiction and trauma is replaced by economic dignity and capacity, while also reducing the continuous defacing of our sacred earth by waste and ever-expanding landfills.

We invite women’s causes and empowerment focused entities (private, public, NGOs) and change-makers looking to thrive through the power of market-based innovative solutions. Sustainability-oriented businesses and entrepreneurs can provide unique ways to extend and enhance this innovative solution.